Internet business firm Myntra has chosen to change its logo after a grievance was lodged with the Mumbai Cyber police claiming it to be disrespectful and offensive towards females.
The complaint was filed by one Naaz Patel of NGO Avesta Foundation in December last year, demanding the expulsion of the logo by Myntra and proper action against the firm. Patel had likewise taken up the issue in different forums and platforms on social media. After the complaint, the officials of the e-commerce company came to talk and resolve the issue. Later decide to change the logo for good.
“We found that the logo was offensive in nature for women. Following the complaint, we sent an email to Myntra and their officials came and met us. The officials said they will change the logo in a month’s time,” said DCP Rashmi Karandikar, Cyber Crime Department of Mumbai police.
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Myntra said they will modify or change their logo on their website, app, and packaging material. It is also informed that Myntra already issued printing orders for packing marital with a new logo.
How is Myntra Logo Offensive?
According to Naaz Patel, the Myntra logo resembles naked women. Suddenly after reading the Myntra controversy Social media users started to implement Patel’s logic on other company’s logos. Logo’s that were used as memes were Amazon, Renault, Byjus, Lupin, Doordarshan channel logo, and many more.
Little about Myntra
Myntra was established in 2007 to sell personalized gift items but later included other products too. In 2014 Myntra.com was acquired by Flipkart. The companies headquarters is in Bengaluru, Karnataka, India.
Myntra is considered to be one of the best choices of youth in India for online shopping for clothes. It is one of the biggest online e-commerce sites after amazon and flipkart in India. Myntra is mainly focused on the clothing and fashion accessories of men and women.
In June 2016, Myntra’s logistics workers went on a strike alleging a lack of basic employee benefits and poor wages.
Trending Myntra Logo Memes on Social Media
The whole conflict is going viral across social media. Twitter and Instagram users started posting memes about Myntra Logo. You can see some of the most liked Myntra Logo Memes.
Here are some Twitter users posting about other company’s logo and connecting them with the Myntra logo meme. The point that these users are making here is liked by thousands of twitter users.
Myntra logo Memes are trending on Twitter. The hashtag #Myntralogo is number one in the twitters trending section. The same is happing on Instagram where pages dedicated to memes are posting new and extremely funny posts every next minute.